According to Glassdoor , the average base salary of a graphic designer is ₹300000/pa ranging from ₹300000 to 11,40,000/pa.
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According to ibisworld, in 2021 the graphic design market size was $43.4bn and the Global Graphic Designers’ Annualized Market Size Growth in 2017–2022 was 0.6%.
According to the data, the graphic design market is growing and it’s the right time to opt for it when the iron is hot. For eg. When digital marketing was new to the field, the people who took the risk by jumping into it became the king in the market.
You might be wondering what the purpose of showing these statistics. Is being a graphic designer a good career choice?
Yes, it is
Graphic design is an exciting career for those who are inclined toward creativity and design. Furthermore, having a diploma if you have the necessary skill set and passion, you can create wonders in this job profile. This blog aims to help you understand the various job opportunities available in graphic design.
What are the job opportunities after a diploma in graphic design?
Graphic Designer
Graphic designers design graphics and layouts for product illustrations, company logos, company websites, and more. This job title is suitable for a range of industries like information technology, publishing, advertising, design services etc.
Most designers have either completed their diplomas or graduated to get the necessary technical skillset to pursue different portfolios in graphic designing. Freshly graduated diploma students should be familiar with tools such as Gimp, Photoshop, Flash, Dreamweaver, Fireworks, and others. As this will help them get a good job in MNC companies.
Some of the roles and responsibilities are:
- Get pre-requisite data from the clients to start the work.
- Understand the needs of the client and its audience.
- Develop illustrations, websites, logos, layouts, text, images, and colours for the design.
- Work on feedback given by clients.
Visual Communication Designer
Visual Communication Designers design concepts and decode the product into visual form to inform, educate, entertain, and inspire people. They develop layouts or electronic displays that correspond to the production and implementation of their designs.
The key skills of visual communication designers are:
- An expert in communication and team player
- Having expertise in design skills and out-of-the-box thinking
- Ensure all the client requirements are met; projects should be completed on time.
- Comprehend brand guidelines and ensure all designs are brand obliging
- Have a good understanding of large format printing/ production processes
- Have a watchful eye over every detail while juggling multiple projects, priorities, and timelines
- Technical/Hands-on Experience: Illustrator, Adobe Creative Suite Photoshop, After Effects Premiere Pro and Auditions MS Office PowerPoint Knowledge of Angular or jQuery would be an added advantage
UI/UX Designer
A UI/UX developer translates a concept into a website design under guidelines provided by the company. After completion of the design, it’s handed over to the development team to transform it into a working program.
A UI/UX developer’s responsibilities include the following:
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- Bring creative UX concepts and showcase design capabilities to clients.
- Be proficient in tools such as Figma, Sketch, Adobe XD and/or prototyping tools like Invision and Axure etc.
- Have expertise in User testing and usability analysis documentation would be an added advantage.
- Being in communication with colleagues from different departments to understand the specification and create a design while adhering to product standards.
Apart from this, the new joiner should have technical skills such as prototyping and wireframing, user testing, branding, and essential design tool knowledge such as Adobe XD, Sketch, Figma, Balsamiq, and Red ink.
Social Media Artist
A social media designer crafts high-quality, compelling posts, and pages that drive traffic and boost conversions.
Key responsibilities:
- Creating appealing content to be posted online.
- Increase traffic and make it appealing to the target audience
- Create posts, pages, and applications to appeal to customers.
- Make use of programming skills to build pages and applications.
- Estimate key performance indicators.
Brand Developer
Brand development is the strategic process of aligning your brand with your business objectives, conveying your brand to the target market, and updating or strengthening your brand as necessary.
Key responsibilities:
- Create relevant content as per the audience’s preference.
- Understand customer needs, brand bandwidth, and competitors’ strategies.
- Make use of targeted advertising.
- know tools for branding, such as company websites, logos, marketing materials, content marketing strategy, etc.
- Make use of programming skills to build pages and applications.
- Estimate key performance indicators.
- Conceiving the brand’s identity by creating a mission statement
- Recognizing target markets, developing brand positioning, designing brand elements, and building a brand’s reputation through marketing activities
Art Director
An Art Director is responsible for designing and executing style guides for magazines, newspapers, product packaging, and movie and television productions.
Art directors can work in a variety of fields, including advertising, marketing, public relations, newspapers, and magazines.
Skills for art directors:
- Communication skills are paramount for understanding the client’s needs.
- The directors should be able to devise out-of-the-box ideas and inculcate them in advertising campaigns, design and layout.
- The directors should be able to enunciate the company’s vision to artists.
- Adhering to strict deadlines while handling multiple projects
Editor of Video or Film
A video editor converts raw video or film footage into usable video. For this, they do editing matches with the director’s vision in the final product.
Some of the key skills the new member should have:
- Having a sharp eye for details
- ability to complete projects on time
- Be knowledgeable about the software.
Multimedia Artist
Multimedia artists convert complex graphics and animation using computer animation or modelling programs. They should be able to use various media platforms for the companies benefit. For example, a YouTuber can create videos, photos, or content to share their stories.
Some of the responsibilities are story development, visual impact, and platforms to create media content that will meet their employer’s objectives.
Animator
An animator has a creative eye that converts a storyboard into computer-generated animation. To excel in this role, students need to acquire the below skills.
- Have a basic understanding of 2D/3D, stop motion, and computer-generated animation.
- Be adept at CGI software such as Photoshop, 3ds Max, Maya, etc.
- able to deliver the project by the deadline and that too, within the given budget.
- Capable of coordinating with team members and company representatives to comprehend their vision
- A diploma or degree in computer animation, 3D/graphic design, fine arts, or a related field is required.
The types of firms you can work at:
Mainly, all firms require a graphic designer that is either outsourced or in-house as per business requirements. Some of the firms that use graphic designers are mentioned below:
Design Consultancies:
A design consultancy is someone who will give expert advice to their clients with the help of their team. Working in a design consultancy has a few perks, such as handling different clients, travel perks (depending on clients), and going beyond delivering projects.
Ad Agencies
An ad agency is a service provider that helps clients with conceptualising ideas, meeting the client’s requirements, and helping them to achieve their goals.
Some of the benefits are
- great social environment for people to thrive in
- This is a great learning opportunity as people are handling multiple projects with high pressure that they are able to churn out good quality creatives.
- Dress codes may be relaxed depending on the workplace culture.
Publishing firms
Publishing firms handle the designing, editing, and selling of manuscripts. As a designer, you would be exposed to various forms of creativity that would help you learn more about designing concepts.
Marketing firms
A marketing firm helps clients with conceptualising ideas and enacting tenable marketing strategies.
How will a graphic design diploma help you advance in your career?
The Diploma in graphic design will help in expanding your career horizons in diverse creative portfolios. SILICA provides a diploma in graphic design that provides extensive classroom coaching, study materials, and nata previous year question papers, UCEED, NIFT, and NID entrance exams. Hence, pursuing a career in graphic design will be the gate to endless opportunities.